Why Investment/Asset Management as an industry?


Hey Guys,

Sounds like a bit of a stupid question, but I was wondering if any of you can help me. I have mostly applied for Investment banks but have lined up a few interviews with Asset Management/Investment Management firms for Back office, Middle office roles. I was just wondering if anyone had any insights as to how I would answer “Why Investment Management as an industry?”. I was more attracted to the programme as the Back Office/ Middle Office so any possible suggestions or advice as to what to say about why investment management as an industry (not as a function), as opposed to say investment banking as an industry or broking, would be much appreciated.

Many thanks