I’ve falled down on this question before, i got asked by E & Y what sets them apart from the rest of the big four, but i’m struggling to see how they all differentiate and i’d have thought they all shared similar characteristics. I asked a guy at from E & Y what their unique selling point would be and he said the people, but surely all the big four would like to say that they had exceptional people and a great working environment which thrives off the many different walks of life people come from??
I’ve been on all their websites yet they all seem to be saying the same thing, with no main points from one sticking out over the others, so any help would be great. Thanks.