TBWA Graduate Scheme Interview Tips

TBWA

#1

Can anyone tell me about the TBWA graduate scheme interview - what is it like and do you have any tips?


#2

Welcome to the http://www.wikijob.co.uk/forums/advertising/, I assume it’s the TBWA Account Management graduate scheme you’re talking about?

The process for this firm is a one and a half hour session/assessment. You’ll be interviewed by one interviewer for 30 mins, then by another interviewer for a further 30 mins, and finally by both for 30 minutes.

Expect to be asked industry specific questions such as:

  • What is your least favourite advert, and why?
  • What is your favourite advert and why?
  • Why have you chosen advertising as a career?
  • What will you do if you don’t get into advertising?
  • Why have you applied to/what do you like about TBWA?
  • Where else have you applied?

Other questions will probably be competency based (see, http://www.wikijob.co.uk/wiki/competency-based-questions) or discuss your CV/application, such as:

  • Think of a situation when you have had to bring other people around to your view point.
  • What experience of teamwork/leadership do you have/give me an example of a time when you have shown leadership?
  • Why do you think we should employ you?

There is only one “exercise/presentation”, which requires you to work in collaboration with another (only one other) candidate. As a pair, you will have to pick an advert concept (from a selection of five provided) and with your partner ‘pitch’ this idea to a “client” (played by the interviewer).

If you get an interview, please do let us know how it goes and if you can add anything to this thread, we’d certainly appreciate it!

Ed