For my phone interview which happened a while back, I talked about the Eurozone economy (a very hit topic at the time) which in hindsight wasn’t the best piece of business news to analyse about as I was subsequently asked “how does the Eurozone economy positively and negatively affect PwC?”. The two parts to this question really put me on the spot and like you and most other applicants, the follow-up question I expected was “how can PwC help” so I really had to “erms” and “ahhs” my way thru this particular question. Not surprised that I got a moderate development rating for business acumen - in fact other competencies got me thru the phone interview.
So if I were you, try to pick a company in the news that you can talk about (as opposed to economy). I had a quick glance at BBC Business News this morning and found an article relating to Poundland breaking the £1bn sales barrier. In my experience, that’s a good story to talk about as you can explain why Poundland has been successful (eg slow wage growth in UK driving people to shop around/buy cheaper products, in the process relating this story to the UK economy which is growing solidly except the wages are not growing at the same rate). Then when asked about how PwC can help, you can talk about how PwC’s Consulting service line can advise Poundland on how to continue its growth, how to break the Big Four supermarkets’ dominace (Tesco, Sainsbury’s, Asda, Morrisons), or how PwC’s Assurance department can audit Poundland well to give shareholders a sense of reassurance, or how their Tax division can make Poundland more tax-efficient, thereby generating bigger profits.
What I’ve written is just what has come out of my head though. Do a bit of research into this and you should ace the business acumen section.
All the best.