Millward Brown Application questions - help greatly appreciated


Has anyone completed the Millward Brown Application form and been successful to get through to next round?
I am a little unsure what they want from answers to the question: Why Millward Brown – why did you apply to us in particular?
If anyone has any suggestions I’d really appreciate the help.

Also how much detail do they want for the questions

  • Tell us about a well-known brand which you think has been particularly successful recently and explain why you think it has been successful?
  • Choose a brand that has communicated something to you. Describe how it communicated to you and how effective the communication was
    I don’t want to over do it if they only want it brief?

Cheers for any help!