I agree with Redsuperted, your arguments seem quite strong and it’s okay to talk about current trends since you can always relate it to demand and supply, target market, potential opportunities / problems etc. Remember to stick to the guidlines they have given you though; the main thing you don’t seem to have mentioned is how KPMG can help. Although I’m not sure if this was specifically mentioned in the guidelines, I remember I interpreted it as such.
I realise my post that Redsuperted linked to didn’t go through much of my presentation so I’ll talk about it now.
I chose Ryanair who are a KPMG client and during the month or so were constantly on the news. Oil prices, profit warnings, fall in demand for air travel, BAA break-up, Stansted purchase, BA and AA merge, you name it and it all happened around that time. I was well aware this potentially led to a lot of difficult questions but I felt confident that even though I didn’t know everything about Ryanair, I knew enough to provide an intelligible answer for most answers.
In the KPMG interview I had the feeling the partner didn’t know much about the aviation industry so he only asked a few questions about it. Instead he focused on questions on the economy which fortunately I knew a lot about. A warning though, I could be considered quite lucky, one of the people in the assessment day with me also chose Ryanair and apparently got a partner who was currently working with Jet2 and knew a lot about the industry. The applicant had done next to no research and was bluffing his way through and apparently got slaughtered during his presentation. Also in my PWC interview I had a partner working within the industry and he asked a lot of difficult questions but was actually quite impressed by how much I knew. So it can be risky since you’ll get potentially harder questions but if you can hold your own, you might look quite good as well.
From my own experiences and also what other people have told me, the first interview and partner interview is quite different. The partner interview seems to depend a lot on how well you two interact and follows less of a script. For example; during the interview I mentioned that I had studied a module in Economics of Education and we ended up talking for 20mins about the A-level results that had been released that day and the problems faced by employers when looking at the academic qualifications of applicants.