How to answer this question - marketing job


#1

Tell me about a time when you managed a difficult deadline. What did you do? What was the outcome of that?


#2

The employer is seeking to establish how you prioritise tasks and what coping strategies you implement when you are faced with difficulties in meeting the deadline. A typical answer may be:

During my employment at ABC, I was responsible for representing the company at various trade events - normally, there would be no more than one event per month which made for a reasonable balance of my time. It transpired that a colleague of mine who worked in a similar capacity to me covering a different region left the company at short notice - I was tasked with her events as well as my own until a replacement was found. I coped well with this news; I laid out my plans with the finest of details ensuring there would be no scope for error. I arranged a meeting with my Manager and talked him through the detail to ensure I hadn’t omitted anything - he seemed impressed that I had taken this stance. I proudly headed off on my ‘tour’ of events feeling satisfied with my action planning. Between my 3rd and 4th event, I was devastated to find that my vehicle had been broken into and the display stand and material including trial products had been stolen. My fine tuning couldn’t save this disaster. I promptly followed up with the authorities; the venue and my Manager who was really supportive. I decided to go to the venue as, after all, the company had paid for a ‘space’. Although I was empty-handed, I did have my lap-top so I was able to run a presentation on loop and I stepped into the flowing audience to bring people to ‘my space’. I actually established a lot of leads and, on reflection, I believe I worked harder to obtain those given the scenario. I was, strangely enough, delighted with the outcome as was my Manager. I received excellent feedback for meeting this deadline and using my initiative.