Commercial awareness


I have an interview coming up very soon and my commercial awareness is a bit weak. I’d be grateful if anyone could let me know about some industries that are doing well/struggling at the moment. Thanks in advance.


I’m afraid there are no short cuts to this kind of knowledge - you have to do the legwork yourself! Rolls Royce are in the news today as they are having to lay off thousands of people in the UK, but it’s no good just mentioning them, you will need to go into some detail to show you understand why they are in difficulties and what they are trying to achieve. Commercial awareness is a broad term that means different things to different employers, so research businesses that are relevant to your interviewer, and be prepared with a couple of examples that show you have a grasp of what commercial awareness means to them. Good luck with your interview!