Business Case Interview in Marketing


Hey, I have a business case interview at a big tobacco firm in a few days (Applied for the position as a Brand Manager) Unfortunately I have little experience in such interviews.

I would like to ask for tips for such an interview. Possible suggestions on how I should prepare myself, things I should pay special attention to. In the best case someone has direct information about the procedure at big tobacco firms.

I will be on site for 3-4 hours. With about 1.5 hours for preparation at the beginning and then the interview. Of course, I wonder what kind of “complicated” case this should be, if I have 1.5 hours preparation time…

I already know that a guy I know he applied for the same position and got a Case where he needed to do a distribution and communication strategy for a new product. Do you know cases that goes in this direction?

Thanks a lot!