BDO - How you define profitability


Really stuck on this question for BDO:

how do you define profitability?


I’d say it’s the ability of a company to generate revenue in excess of its expenses.


Is there any more information or context given?


I guess this is in context to the Video Interview?

Think of profitability in terms of new client pitches and wins, cross selling (which is huge for professional services firms - basically means pitching other service lines that could benefit a client during a client project which drives the overall profitability of the firm - in this case BDO) , also their focus on ‘exceptional client service without exception’ which leads to client retention and hence profitability.