Interesting…these sound pretty standard. I was told the big 4, from time to time ask for cases that sound like strategy but are estimation? Like our client is a premium suit seller, whether or not our client should start selling suits targeting mid-market (medium priced ones)… This to me is a new product/market entry, where you look at the demographics of the customer / competitive landscape / the kind of suits and profitability. But apparently all that was required was to estimate market and see if it makes sense in terms of profit. Do any of you have any particular experience with this?
I do agree that when estimating the market youd assume the % customer youd get based on competition, the % customer based on demographics but these are two very different approaches; the 1st being long winded… Im wondering in a case like this would the interviewer be kind enough to offer direction?